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One-time payment · No monthly retainer · Yours to keep
A 5x ROI within 60 days, or we beat your current setup by 20%. Miss both and you don't pay, and we hand you an extra $1,000 for wasting your time.*
We're an email and SMS agency for e-commerce brands. We've turned unengaged subscribers, warm leads, and forgotten customers into over $100M in recovered revenue that would have otherwise gone down the drain.
Four files pulled straight from the archive. Open any of them for the full breakdown: the goals, the work, the emails, and the numbers that moved.
No flows, no retention system, nothing set up. We built the whole infrastructure, and total revenue grew 22% in the same window.
Open the Case File →Took over another agency's minimal setup, beat their flows by 73%, and total revenue rose 32% over the period.
Open the Case File →Rebuilt pre-purchase, built post-purchase from nothing, beat the old setup by more than 100%, and revenue climbed 16%.
Open the Case File →Full infrastructure plus an SMS launch for a 20-year fitness giant. Previous setup beaten by 47%; revenue up 15%.
Open the Case File →Subscribers go quiet. Flows go stale. Campaigns turn into "10% off" on repeat until people stop opening out of self-defense.
And here's the uncomfortable part: prettier emails won't fix it. Design and copy have been commoditized. Templates are cheap, AI writes passable copy, and every agency portfolio looks the same. The real money moved upstream, into strategy and data: who to send to, when, with what offer, and what to do the moment they stop opening.
Which is why the job title matters less than the job. We're an LTV improver. A churn reducer. An MRR increaser. Email and SMS are simply the sharpest tools for it. Ours also happen to look and read better than anyone else's.
Unclaimed revenue is still revenue.
We go get it for you.
Every account runs the same route. Here's what actually gets done, in order.
A full account audit: flows, deliverability, segments, past sends. We find where the revenue died and why.
A revenue map built from your data: who to mail, when, and with what offer. Plus full-on company research: your customers, your competitors, your category. We become an expert in what you sell and who you sell it to.
Pre-purchase and post-purchase: welcome, abandonment, post-purchase, winback. Written, designed, and built in Klaviyo. This is the always-on machine.
First sends go live in days, not months. The flows start firing, the dashboard starts moving, and we tune the system as the numbers climb.
The traffic at the top is yours. Everything below the dashed red line is what Dead Letter strategizes, writes, designs, and ships.
We do one thing, so we're dangerous at it. No "full-funnel" hand-waving, no juniors learning on your account.
Deliverables go live within 1 to 3 days of kickoff. The variable isn't us, it's how fast you get us revisions and approvals. Your list starts working while other agencies are still onboarding.
Weekly reporting and direct Slack access. You always know what shipped, what it made, and what's next.
We set up for a one-time payment, then you decide if you want to keep working with us on a month-to-month engagement. Our retention strategy is results, not long-term contracts that lock you in.
Our flows aren't templates with your logo dropped in. They're custom revenue assets: researched against your customers and competitors, written and designed to your catalog, and built on segmentation that's proven itself across 100+ accounts. They live in your account and keep firing whether we stick around or not. You keep everything, forever.
If you only read one section on this page, read this one.
| Most agencies | Dead Letter | |
|---|---|---|
| Focus | ✗Email, ads, SEO, TikTok, whatever pays | ✓Email and SMS. That's it. That's the craft. |
| Who runs your account | ✗A junior pod behind an account manager | ✓A senior team, with the founder's hands in every account |
| Design & copy | ✗Recycled templates, outsourced words | ✓Custom, in-house, in your brand's voice |
| What gets reported | ✗Opens, clicks, and vibes | ✓Revenue, LTV, churn. What your P&L cares about. |
| Strategy | ✗Templated flows installed once, forgotten forever | ✓Flows researched, custom-built, and proven across 100+ accounts |
| Contracts | ✗6 to 12 month lock-ins | ✓One-time setup. Continue month to month only if the results earn it. |
Put a dollar in, get more than a dollar out, and it stops being an expense. Our average client sees a 43x ROI in the first 60 days of working with us. If we can't find that math in your account, we'll tell you on the first call and part as friends.
And it's guaranteed: a 5x ROI on your investment within 60 days, or we outperform your current setup by at least 20%. Miss both and you don't pay, and we hand you an extra $1,000 for wasting your time.
Run the Math on a Call →"Riley has been fantastic to work with. Great communicator, hard working, fast and efficient. He built our entire Klaviyo email system, including copy and design. I plan on working with him in an ongoing manner for this brand, and will use him for others in the future. 10/10!"
✓ Verified client ↗
"Riley is an exceptional email designer who combines creativity, attention to detail, and technical expertise to deliver high-quality, visually stunning campaigns. He is professional, communicative, and always meets deadlines, making him a fantastic freelancer to work with. Highly recommend!"
✓ Verified client ↗
"Riley was invaluable in helping Tunelark professionalize our email marketing function... he built our first high-polish HTML emails, and he helped us develop an email production pipeline that Tunelark continued to use... Riley was proactive, communicative, adaptable, and highly responsive to feedback. He was also a joy to work with on a personal level. We highly recommend him."
✓ Verified client ↗
"From the moment we started our collaboration Riley demonstrated a deep understanding of our industry and a remarkable proficiency in email marketing... His dedication to optimizing our campaigns has translated into tangible results, with impressive open and conversion rates... His contributions have been instrumental in our success, and I look forward to continuing our fruitful partnership."
✓ Verified client ↗
"Riley helped with list management & copywriting for our array of products. He helped sell our info products, live events, and high ticket coaching programs - the results were nothing short of spectacular... The email content was compelling and resonated deeply with our target audience, resulting in unprecedented engagement and conversions."
✓ Verified client ↗
"Very knowledgable team with a very laidback demeanor which I appreciated yet I knew he would get shit done. Fully endorsed."
✓ Verified client ↗
Pictured: the founder explaining list segmentation to a Joshua tree. It still hasn't opted in. We respect that.
I'm Riley Strader. I started as an account manager at one of the fastest-growing agencies in the US, then went freelance and built my own roster from scratch. After reaching the top 3% of email and SMS marketing talent platform-wide on Upwork, it was time for the next step: the agency route.
I'm fortunate to have more work than I know what to do with, so Dead Letter was born out of personal demand for my services. I've built a team I trust, and I still keep my hands in every account we take on. When you hire Dead Letter, my name is on the work.
Free trainings from the Dead Letter desk. Take them, use them, and hire us when you'd rather not do it yourself.
Every flow, segment, and trigger we install to hit a 5x ROI in 60 days. Watch it, then build it yourself or have us do it.
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The sign-up form and offer setup that turns the traffic you already pay for into a list that prints.
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The exact sequence we install on every account to recover carts that were walking out the door.
Watch freeOne call. We'll look at your account and tell you exactly where the dead revenue is. If we can't find any, we'll tell you that too.
Book a Call →