One of the largest companies in fitness: 20+ years in market, one of the biggest organic audiences in the industry, and an email channel badly under-built for the size of it. We built the full infrastructure, launched SMS from scratch, and within 60 days they saw a 51x ROI, with the previous setup beaten by 47% and revenue up 15%.
Athlean-X is one of the largest companies in the fitness and supplements space: over 20 years in market with one of the biggest organic audiences in the industry, and an email channel badly under-built for the size of it. What existed was a pre-purchase-only setup wired up by a generalist years ago. We built out the full infrastructure and launched their SMS channel from scratch, with a paid-ads push on the horizon making the timing right.
Turn a massive content audience into more owned-channel revenue without burning it out.
Stand the channel up from zero, done right from day one.
Build the lifecycle machine so the upcoming paid traffic converts and compounds instead of leaking.
A pre-purchase-only setup from years ago, on an audience this size, meant specialist-sized money sitting unclaimed: replenishment reminders, subscriber upsells, and pre-purchase nurture optimizations nobody had reason to go looking for.
A strategy matched to a giant organic engine: extract more from the traffic video and blog already bring in, and get the list ready for paid.
Replenishment reminders, subscriber upsells, and optimized pre-purchase nurture flows. The plays a generalist setup never gets around to.
Stood the channel up properly: compliant, consented, and contributing revenue from launch.
A daily campaign cadence across segments, bringing in substantial revenue every single day without fatiguing the list.
No agency math, no creative accounting. This is the Klaviyo business performance summary for the period, exactly as the account shows it.
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One call. We'll look at your account and tell you exactly where the dead revenue is. If we can't find any, we'll tell you that too.
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