Case File No. 003 · Hydration & Wellness
Delivered
HydroHealth
→ 63x ROI in the first 60 days

A hydration and wellness brand running one hero product with accessory subscriptions. Pre-purchase flows were live; post-purchase didn't exist. We rebuilt the front, built the back, and within 60 days they saw a 63x ROI, with the previous setup beaten by more than 100% and revenue up 16%.

Industry
Hydration & Wellness
Business size
Undisclosed
Years in business
5
Timeframe
90 days
// About the client

The account that walked in

Intake memo · File No. 003

HydroHealth runs one hero product, a hydrogen water bottle, with accessory subscriptions behind it, sold through a vast network of funnels: Shopify at the core, with Checkout Champ and Funnelish powering a fleet of advertorials. Pre-purchase flows were live when we arrived; post-purchase didn't exist. We rebuilt the pre-purchase side and built the entire post-purchase layer: upsells, cross-sells, subscription upsells, a product success sequence, and more. The results kept us there: the partnership is now going on three years.

Filed by R. Strader · Dead Letter Office
// The brief

What they hired us to do

01
Goal 01

Subscription MRR

Grow predictable subscription revenue and protect it from churn and chargebacks.

02
Goal 02

List growth

Capture far more of the funnel traffic into owned email and SMS lists.

03
Goal 03

Lifecycle rebuild

Replace the patchwork with one system covering every funnel, platform, and buying moment.

// The autopsy

Where the revenue hid — THE STARTING POINT —

Pre-purchase flows were live, but nothing existed after the sale. Customers bought once and leaked. Subscriptions churned into chargebacks. Every reorder, upsell, and cross-sell that didn't happen on its own fell through the cracks.

// The outcome

Where they ended up

63x
ROI, first 60 days
2x+
Vs. the previous setup
+16%
Total revenue
53%
Of attributed rev from SMS
// The route

What we shipped

01
Stop 01 · The stack

Untangle the funnel web

Shopify, Checkout Champ, and Funnelish advertorials, all wired into one lifecycle system instead of a pile of disconnected checkouts.

02
Stop 02 · List growth

The 17% form

A new sign-up form averaging a 17% opt-in rate. The list nearly doubled in the first three months, and the SMS channel it fed grew to nearly half of revenue.

03
Stop 03 · Core flows

Lifecycle rebuilt, flows and all

The full system rebuilt end to end, plus upsells, cross-sells, subscription upsells, and a product success sequence so every first purchase had an obvious next step.

04
Stop 05 · Retention

Billing reminders, fewer chargebacks

Reminder flows ahead of every subscription charge. Customers stopped being surprised, and chargebacks dropped.

05
Stop 04 · Campaigns

Daily cadence

Moved email campaigns to a daily sending cadence to put the newly minted list growth to work immediately.

// The receipts

Straight from the dashboard

No agency math, no creative accounting. This is the Klaviyo business performance summary for the period, exactly as the account shows it.

Official record
Klaviyo · business performance summary · Jan 1 to Feb 28, 2026
Klaviyo business performance summary for this account
Dollar figures blurred for client confidentiality
// Exhibits

Work from this project

Scroll inside each email to read the whole send.

Email design from this project
Email design from this project
Email design from this project
Email design from this project
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