A top-tier U.S. rope manufacturer that started with a minimal setup installed by another agency. Unhappy with the work, they hired us to build out the whole flow infrastructure. Within 60 days of everything going live: a 41x ROI, the previous flows beaten by 73%, and total revenue up 32%.
SGT Knots built its business as a top-tier U.S. manufacturer and seller of rope and cordage, thriving primarily on Amazon and eager to make its own site the destination. They started with a minimal setup installed by another agency and, after not being happy with the work, hired us to build out their whole flow infrastructure and take ownership of retention end to end.
Grow the revenue driven by email into a predictable, reliable stream the business can count on.
Increase on-site reviews and feedback to make the products better and give them more credibility.
The products are so good they don't break, so we mapped a retention strategy built around prolonging the customer reorder journey.
The channel came to us with a minimal setup that wasn't earning its keep. Revenue that should have been captured through nurture and re-engagement was leaking out of the funnel while the brand's hard-won site traffic went to waste.
Audited and rebuilt what the previous agency left behind, restoring deliverability and getting the foundation solid before scaling anything.
The full lifecycle built to convert the new site traffic: welcome, abandonment, post-purchase, and winback working around the clock.
Post-purchase sequences engineered to gather product reviews and campaigns timed to prolong the reorder journey for products that refuse to wear out.
Weekly reporting turned email from an untrusted line item into the store's most reliable channel.
No agency math, no creative accounting. This is the Klaviyo business performance summary for the period, exactly as the account shows it.
Scroll inside each email to read the whole send.
"Dead Letter did exactly what we hired them to do. We brought them on as our dedicated retention team after a few bad experiences with other agencies and freelancers. They nearly doubled our list size, built out full lifecycle flows, and took ownership of our entire lifecycle ecosystem. I highly recommend you give them a shot."
One call. We'll look at your account and tell you exactly where the dead revenue is. If we can't find any, we'll tell you that too.
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